Retail – The new normal
Michael McLaughlin, Vice President – Retail, GfK
Retail – The new normal

The retail landscape has changed more than anyone could have predicted at the start of 2020. Long term shopping habits were broken almost overnight, and post Corona, a new and different world exists. Throughout this time retailers have adapted with agility and navigated dramatic shifts in demand and the way consumers shop. Using latest POS and consumer data, we review the facts and trends in the markets, and what this means for the future. Where will the habits of old return, and where are they changed forever.
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