The Global Think Tank for the Electrical Retail Industry

Anna Ohlsson-Leijon is currently Head of Commercial & Consumer Journey, Executive Vice President of AB Electrolux. Anna Ohlsson-Leijon began her career in 1993 at PricewaterhouseCoopers where she held various positions advising high-tech, industrial and media companies. In 2000, she joined Kimoda, an e-commerce platform, as Chief Financial Officer, before joining in 2001 AB Electrolux (Sweden) as Director of Project Management. Anna Ohlsson-Leijon then held various senior positions in corporate functions including Director Internal Audit & Global Program Manager Sarbanes-Oxley Act from 2003 to 2005, Head of Management Assurance & Special Assignments until 2008, Group Treasurer until 2011, Head of Corporate Control & Services until 2013 and Chief Financial Officer Major Appliance EMEA thereafter. She was then promoted to Chief Financial Officer of AB Electrolux in 2016. In 2018 she took over as CEO of the Business area Europe and as of July this year she got promoted to her current position of Head of Commercial & Consumer Journey, Executive Vice President of AB Electrolux leading the commercial agenda globally.
Anna Ohlsson-Leijon holds a Bachelor of Sciences Degree in Business Administration and Economics from Linköping University (Sweden). Director of Atlas Copco AB and Schneider Electric.

Emmanuel Fromont, Corporate Vice President, was appointed as President of Acer’s EMEA (Europe, Middle East, Africa) Operations in January 2015. He has extensive experience in the EMEA market having served in this region prior to his stint in the U.S. From 2011 to 2014 Fromont led Acer’s Pan America team to strengthen the company’s prominence and market share in the region, and was responsible for the highly successful launch of Chromebooks in the U.S. market. From 2008 to 2010, Fromont served as Vice President of Acer’s EMEA Packard Bell Division, and credited with doubling PC shipments while contributing to the successful integration of Packard Bell into the Acer Group. Prior to joining Acer, Emmanuel held marketing and sales positions at well-known companies and brands such as IBM, HP and Packard Bell.

Ulrik is Head of International Key Account Management at BSH since April 2014. Prior to this, Ulrik worked for BSH in various positions and locations in Germany and abroad since 2000. During 22yrs at BSH, he has held management roles in Business & Strategy development, Marketing and Sales. Before BSH, Ulrik worked as Key Account Manager at Sixt Leasing AG and was responsible for Microsoft in Germany. Ulrik has an university diploma and holds degrees in European Management, European Community Law and Marketing.

Ragıp Balcıoğlu started his professional life in 1990 as a Marketing Manager before joining Arçelik Group in 1992. Mr. Balcıoğlu, who worked as the Import Material Purchasing and planning Specialist at Arçelik, was appointed in 1996 as the Commercial Manager in Beko UK. Spending time in the UK for about 19 years, Mr. Balcıoğlu worked in several positions at Beko plc, such as Product Marketing Director, Product Management and Supply Director, and Sales Director before being appointed Managing Director in 2011. After leading UK and Ireland operations between 2011 and 2015, Mr. Balcıoğlu returned to Istanbul Global Headquarters as the Chief Commercial Officer responsible for Arçelik Group’s international operations. He is an Industrial Engineer with an Executive MBA, graduated respectively from Istanbul TU in 1989 and Koç University in 1996. Having completed the Advanced Management Program in 2019, Mr. Balcıoğlu is also a Harvard Business School alumnus.

Stejara Pircan, Senior VP eMAG, has been leading the commercial strategy of the company for several years in Romania and the CEE region and played a significant role to business initiatives that eMAG launched during the past couple of years to respond the fast evolution of ecommerce as well as the challenges generated by the pandemic with a strong focus on customers’ needs, from expanding the range of products with new categories to developing new tools to facilitate a better customer journey. Stejara has a deep understanding of the business after leading multiple projects in various areas from customer engagement and trade marketing to supply chain. She holds a BA in International Economic Relations from the Babes-Bolyai University in Cluj Napoca and an MA degree in the Administration and Management and SMEs from the University of Clermont-Ferrand, Economic Institute, France. She has also completed an Executive Program for Growing Companies, Business Administration and Management, granted by Stanford University

Marta Gnjatovic graduated in 2011 from the Erasmus University in Rotterdam and has a Master’s Degree in Marketing Management. She started her career at Sanoma Media Publishing as Marketer for several print magazines. Since 2013 she has been with Coolblue. Marta started as Trade Marketer for the Home Appliances categories and moved on to managing the central team of Media Consultancy & Advertising. For the last 4,5 years she has been leading the Commercial Teams department (300+ FTE) where purchasing and sales for all consumer electronics categories come together.

Remko Rijnders (1978) is currently General Managing Director for Benelux. He started his career in 2004 as a trainee at Lidl, and moved to Kruidvat as district manager within a year. There he experienced Kruidvat’s transition from family business to operating company of the A.S. Watson Group. In the summer of 2008, Rijnders joined MediaMarkt. After four years in China, he was asked to work for MediaMarkt Turkey as Regional Director then COO. After five years at MediaMarkt, Rijnders moved back to Germany as CCO then VP International Procurement. In 2020, he returned to the Netherlands to lead Benelux operations, coordinating across the three countries.

My career journey started in management consultancy positions in world’s leading companies mainly focusing on finance and retail sectors and continued with leadership positions in various companies both in Retail, Loyalty Solutions and Financial Services. My general management experience started in 2011, first I was the CEO of Turkey’s leading loyalty solutions company between 2011 and 2017 followed by my founding CEO and Board member role in Sabancı Group’s E-money company. I actively work in various
NGOs focusing on gender equality in workforce. I am the Board member of one of the leading Educational Foundation’s of Turkey since 2016 and also one of the founding members of Women in Technology Association and Women in Board of Directors Association in Turkey. I am the first, only female member of the board of Euronics, Europe's largest electronics purchasing group and also a board member of Chain Stores Association. I have been working as the General Manager of Teknosa since September 2021.

Alyona Babushkina took the position of Consumer Channel Sales Director for Central and Eastern Europe at Microsoft Consumer Sales Organization Microsoft on July 1, 2019. In this role she leading sales of Microsoft consumer products such as Surface, Microsoft 365, Xbox and Windows, as well as developing the partner channel ecosystem with top CEE Retailers and Distributors. Alyona has extensive experience in sales and marketing in the consumer segment. She has been working at Microsoft since 2007 in various managerial roles, and during this time she has repeatedly proven her exceptional leadership qualities and focus on results. Alyona started her career at the corporation as the Director of Retail Sales for Russia and prior to taking up her current position as Channel Sales Director for CEE she served as Consumer Segment Business Group Director for Russia and CIS.