Pivoting your business to a “New Reality” – best practices in dealing with Covid-19 implications

 In Business
Markus Hepp, Managing Director and Senior Partner, BCG

Pivoting your business to a “New Reality” – best practices in dealing with Covid-19 implications

Markus Hepp

Consumer electronics spend has seen, and will continue to see, a decline following the Covid-19 crisis. At the same time, the category mix is shifting and store recovery remains challenging post-lockdown while the e-commerce is growing. The Covid-19 crisis is unique as consumers are not only concerned about their economic situation, but sustainably change their behavior – creating a ‘New Reality’ electronical retailers and brands need to successfully respond to. The session will cover both short-term Best Practices that retailers across all sectors have adopted as well as first insights on the unfolding new reality and how to best prepare with a mid-term view in mind.
Questions that will be addressed are: Which short-term operational measures have worked particularly well during adaptation? Which fundamental changes in shopping behavior are here to stay? How do electronic retailers best prepare for the new reality?

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