Mark Slater, Managing Director, Dixons Carphone Ireland

“As technology gets more complex and products more exciting we need to be able to help customers on every step of their purchase journey from research to demonstration to delivery and then after sales support, being able to manage this in a consistent way through each channel to market is a complex challenge all technology retailers must embrace. Customers are increasingly interested in how products work together and how they can become more connected both in and out of the home. This is a great opportunity for an engaging conversation around the product and services which we can offer to help them make.“