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Industry AwardsRetailer Award
In the past years, most of the time the huge global brands (e.g. Samsung, LG, Google, etc) ended up on the shortlist of the different TCG Awards. With this award, we want to provide category specialists the chance to win. Thus, brands which are active in one specific head category (i.e. not across multiple head categories) or even only in a subcategory. Category Specialists can often be trendsetters. Head categories are Appliances (MDA&SDA), CE (TV, photo), IT etc.
The past year was again massively influenced by the Covid-19 pandemic. Have you, as a category specialist, impressed your retail partners through outstanding cooperation or performance, and how would you describe this extraordinary achievement? This could be share increase within the respective category, margin achievement, punctual delivery and in full despite the challenges of the pandemic (production, logistics etc.), professional collaborative forecasting, jointly aligned activities across all sales channels (online/in-store/social media), product innovation, sales growth, etc.
Over the past year, which of your brand´s technology innovations made the biggest difference for your retail partners, excited shoppers and demonstrated the new technology to them in the best way?
This could be any innovation: a feature, a product, new product design or the creation of a whole new category. It could also be the reinvention or shifting of a whole category, e.g. creating higher value for the whole category.
The TCG retail industry is increasingly conscious of its environmental responsibilities. It is clear that consumer and legislative pressures are also building and are encouraging, or even forcing businesses and manufacturers to take dramatic steps to improve sustainability. This category focuses on concrete measurements, strategic decisions made, binding action plans (not just greenwashing) completed to support the company's determination in the field of sustainability.
Please answer each of the questions 1-4 in the field below.
Support your listed success, concept or milestones with evidence (fact and figures, videos, infographics, statistics) to underpin your achievement. Be precise and concise and relate concretely to the respective question. Uploading generic information material such as the latest annual report/latest sustainability report is not desired and rather counterproductive
The year 2021 was characterized by an ongoing pandemic environment.
Do you, as a retailer, have demonstrated readiness for the “phase 2” Covid era in adopting your operating model? In which ways have you catered to the following areas:
In addition to the information below, please fill in this form.
Support your listed success, concept or milestones with evidence (fact and figures, videos, infographics, statistics) to underpin your achievement. Be precise and concise and relate concretely to the respective question. Uploading generic information material such as the latest annual report/latest sustainability report is not desired and rather counterproductive.
To assist with your application, here are some hints and tips: