Klaus-Peter Voigt, Chief Procurement Officer, Media-Saturn-Holding:

“Online life and real life are merging and so are online shopping and stationary shopping. In addition, everything is becoming digitised. As a result, it’s not just our business that’s changing but also how our customers will use the products we sell. Customers understand that sometimes they can’t install every electronic device or its connectivity features themselves. Products are becoming increasingly connected, making for additional complexity. If your smartphone controls your lighting and heating, who do you turn to if there’s a malfunction? The most convenient answer for the customer is the retailer. And we’re working on this. “