Karl Trautmann, Member of the Management Board, ElectronicPartner Handel SE

 In Retail Store

“The biggest challenges for the future are progressive digitalisation of processes and the consequent changes in consumer behaviour. There is a power shift from trading and vendor to consumers and the trust in the salesperson is becoming an important factor. EP:specialist retailers are dedicated to a shared quality concept. Accordingly, they are on hand as local contacts to give first-class advice and comprehensive services. This is an important factor – not just in the shop but also in the customer’s home if they so wish. In addition to this, capabilities in networks, solutions and software will gain an increasing importance in contrast to manual skills like delivery and installation.”

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