Innovation Zone 2019

The Innovation Zone (“I-Zone”) focuses on the customer journey. It looks at a limited and carefully selected real world examples in which technology is helping retailers adapt to the way people want to shop. The I-Zone is a showcase of the latest technological innovation that both disrupt the way retailers operate and power the retail experience of the future.


Internet and the growing reach of smartphones are transforming the way retailers operate. With the emergence of these digital channels, consumers are more connected, more demanding, better [...]


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