In UK, more than 50% of online sales now on mobile devices

UK online sales made through a mobile device has increased over the last three months to now more than 50% for the first time. In addition, visits to retail websites on mobile devices made up two-thirds of traffic in Q4. Increasing from 53% in the same period the year before.

The mobile growth of online sales was fueled by increased user confidence in online shopping on smartphones. While over the last years smartphones have played an increasing role in the overall online shopping procress, they have now really started to become a major component of the checkout process.