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Industry AwardsRetailer Award
In the past years, most of the time the huge global brands (e.g. Samsung, LG, Google, etc) ended up on the shortlist of the different TCG Awards. With this award, we want to provide category specialists the chance to win. Thus, brands which are active in one specific head category (i.e. not across multiple head categories) or even only in a subcategory. Category Specialists can often be trendsetters. Head categories are Appliances (MDA&SDA), CE (TV, photo), IT etc.
The past year was again massively influenced by the Covid-19 pandemic. Have you, as a category specialist, impressed your retail partners through outstanding cooperation or performance, and how would you describe this extraordinary achievement? This could be share increase within the respective category, margin achievement, punctual delivery and in full despite the challenges of the pandemic (production, logistics etc.), professional collaborative forecasting, jointly aligned activities across all sales channels (online/in-store/social media), product innovation, sales growth, etc.
Over the past year, which of your brand´s technology innovations made the biggest difference for your retail partners, excited shoppers and demonstrated the new technology to them in the best way?
This could be any innovation: a feature, a product, new product design or the creation of a whole new category. It could also be the reinvention or shifting of a whole category, e.g. creating higher value for the whole category.
The TCG retail industry is increasingly conscious of its environmental responsibilities. It is clear that consumer and legislative pressures are also building and are encouraging, or even forcing businesses and manufacturers to take dramatic steps to improve sustainability. This category focuses on industry partners’ cutting-edge innovations and strategic solutions that are starting to deliver positive and significant environmental improvements and/or social benefits.
Over the past two years, has your company started or implemented a game-changing innovation or initiative? Can you demonstrate leading environmental improvements in areas such as emissions, consumption of natural resources, waste and recycling or people benefits along the value chain?
In a year dominated by the pandemic, shutdowns and strong consumer behaviour shifts, can you as a retailer* demonstrate real use cases of innovation? In which ways did you successfully adapt your business model?
*Tech retailer: click & brick retailer, pure player or pure player physical stores for both brand and service purposes
To assist with your application, here are some hints and tips: