Alejandro Mondragon

Global Lead Retail, GfK
Topic: Retail and the “always-on” shopping experience

Convenience and the need for an integrated multi-channel offering are two key trends shaping the relationship between shopper and retailers. A combination of advances in technology and a continuing climate of austerity have created a new breed of Connected Consumers. So today the shopping experience starts from the moment the shopper starts browsing online to research their next purchase. With so much choice available to consumers both online and offline, the pressure is on retailers to ensure they keep ahead of the game. That means matching consumers’ expectations, fast. Alejandro will explain how you can do that and more.

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