The Think Tank for electrical Retail and Industry

Benefit from the analysis of our speakers and partners regarding the TCG Sector and underpin your business model with the newest figures and studies.



Smart Report – Technical Consumer Goods


Winning the buy box – a new marketplace


Program 2021


Selling in a new world
How click & mortar retailers can retain their customers


GfK coronavirus crisis report

Weekly trends and insights for the tech and durables market


Leadership in unique times


Consumer demand and supply: Navigating in partnership


Consumers in the new era


TCG Summit 2020 program


Gone forever? How to drive consumer back to the shop floor?


Demand and supply in times of COVID-19

It is in crises like these that businesses and brands need up-to the-minute, reliable and accurate information to make decisions


Twelve forces that will radically change how organizations work

After a yearlong analysis of the global work landscape, BCG has identified 12 forces in four main areas that are triggering exponential changes in the way organizations function.


Is ‘Premiumization’ the future for Black Friday?

Markets where Black Friday has overtaken Christmas spending are focusing more of their promotional activity persuading shoppers to “trade up” – but how is this strategy working?


Decoding Global Talent 2018

What 366 000 workforce respondents in 197 countries tell us about job preferences and mobility


Four key retail and technology trends

We have been hearing about digitization and the impact it might have on value chain for quite some time. Now in addition to theoretical analysis, we see many commercial products and solutions surfacing at retail events. GfK discusses four retail trends and technologies that stood out at recent retail events.


TCG Smart Report 2019


Retail intelligence

GfK looks at key trends in the TCG sector


GfK Report 2019


2019 TCG summit program


Microbrands – The end game in consumer goods?

In many consumer goods sectors, microbrands become a severe threat to established multinationals.


Black Friday 2018

Tech durables turnover more than doubles compared to average week.


Black Friday 2018 Shopping Report

The report delivers detailed insights into consumer sentiment and intentions, exploring how consumers plan to shop, what they intend to buy, how much they anticipate spending, and whether they’ll be heading in-store or online to make their purchases.


Redefining forecasting

Today’s consumers won’t wait for supply to catch up with demand. Retailers and manufacturers need to anticipate and respond to changing consumer preferences to maximize sales. It’s time to redefine the nature of forecasting.


Insights into the Digital World

How are markets for smartphones, wearables and smart home products developing? GfK shares sales insights based on its global point of sales tracking panel.

Wandert die Verkaufsfläche vom POS ins Netz?

Study on 2018 purchasing power in D-A-CH region

GfK has conducted an analysis of purchasing power, i.e. the average regional net income, in Germany, Austria and Switzerland. One finding of the new study is that none of the federal states or cantons encompassing the countries’ capital top the national rankings: The purchasing power hotspots are elsewhere.


GfK’s latest insights into the digital world

How are markets for smartphones, wearables and smart home products developing? At the recent Mobile World Congress in Barcelona GfK shared sales insights based on its global point of sales tracking panel.

TCG Smart Report2018-4 copy

TCG Smart Report 2018

[Subtitle of presentation]

Shopping for technical consumer goods in Europe: Omnichannel is king

Even though compared to other world regions Europeans are only average omnichannel shoppers, 37% state to have shopped online and offline when buying consumer durables.