How are markets for smartphones, wearables and smart home products developing? GfK shares sales insights based on its global point of sales tracking panel.

GfK has conducted an analysis of purchasing power, i.e. the average regional net income, in Germany, Austria and Switzerland. One finding of the new study is that none of the federal states or cantons encompassing the countries’ capital top the national rankings: The purchasing power hotspots are elsewhere.

How are markets for smartphones, wearables and smart home products developing? At the recent Mobile World Congress in Barcelona GfK shared sales insights based on its global point of sales tracking panel.

Even though compared to other world regions Europeans are only average omnichannel shoppers, 37% state to have shopped online and offline when buying consumer durables.