The Think Tank for electrical Retail and Industry
TCG Summit 2020 program
Is ‘Premiumization’ the future for Black Friday?
Markets where Black Friday has overtaken Christmas spending are focusing more of their promotional activity persuading shoppers to “trade up” – but how is this strategy working?
Four key retail and technology trends
We have been hearing about digitization and the impact it might have on value chain for quite some time. Now in addition to theoretical analysis, we see many commercial products and solutions surfacing at retail events. GfK discusses four retail trends and technologies that stood out at recent retail events.
TCG Smart Report 2019
GfK looks at key trends in the TCG sector
GfK Report 2019
2019 TCG summit program
Microbrands – The end game in consumer goods?
In many consumer goods sectors, microbrands become a severe threat to established multinationals.
Black Friday 2018
Tech durables turnover more than doubles compared to average week.
Black Friday 2018 Shopping Report
The report delivers detailed insights into consumer sentiment and intentions, exploring how consumers plan to shop, what they intend to buy, how much they anticipate spending, and whether they’ll be heading in-store or online to make their purchases.
Today’s consumers won’t wait for supply to catch up with demand. Retailers and manufacturers need to anticipate and respond to changing consumer preferences to maximize sales. It’s time to redefine the nature of forecasting.
Insights into the Digital World
How are markets for smartphones, wearables and smart home products developing? GfK shares sales insights based on its global point of sales tracking panel.
Study on 2018 purchasing power in D-A-CH region
GfK has conducted an analysis of purchasing power, i.e. the average regional net income, in Germany, Austria and Switzerland. One finding of the new study is that none of the federal states or cantons encompassing the countries’ capital top the national rankings: The purchasing power hotspots are elsewhere.
GfK’s latest insights into the digital world
How are markets for smartphones, wearables and smart home products developing? At the recent Mobile World Congress in Barcelona GfK shared sales insights based on its global point of sales tracking panel.
TCG Smart Report 2018
Shopping for technical consumer goods in Europe: Omnichannel is king
Even though compared to other world regions Europeans are only average omnichannel shoppers, 37% state to have shopped online and offline when buying consumer durables.