Today’s consumers won’t wait for supply to catch up with demand. Retailers and manufacturers need to anticipate and respond to changing consumer preferences to maximize sales. It’s time to redefine the nature of forecasting.

How are markets for smartphones, wearables and smart home products developing? GfK shares sales insights based on its global point of sales tracking panel.

GfK has conducted an analysis of purchasing power, i.e. the average regional net income, in Germany, Austria and Switzerland. One finding of the new study is that none of the federal states or cantons encompassing the countries’ capital top the national rankings: The purchasing power hotspots are elsewhere.