Weekly trends and insights for the tech and durables market

It is in crises like these that businesses and brands need up-to the-minute, reliable and accurate information to make decisions
fast

After a yearlong analysis of the global work landscape, BCG has identified 12 forces in four main areas that are triggering exponential changes in the way organizations function.

Markets where Black Friday has overtaken Christmas spending are focusing more of their promotional activity persuading shoppers to “trade up” – but how is this strategy working?

What 366 000 workforce respondents in 197 countries tell us about job preferences and mobility

We have been hearing about digitization and the impact it might have on value chain for quite some time. Now in addition to theoretical analysis, we see many commercial products and solutions surfacing at retail events. GfK discusses four retail trends and technologies that stood out at recent retail events.

GfK looks at key trends in the TCG sector

In many consumer goods sectors, microbrands become a severe threat to established multinationals.

Tech durables turnover more than doubles compared to average week.

The report delivers detailed insights into consumer sentiment and intentions, exploring how consumers plan to shop, what they intend to buy, how much they anticipate spending, and whether they’ll be heading in-store or online to make their purchases.

Today’s consumers won’t wait for supply to catch up with demand. Retailers and manufacturers need to anticipate and respond to changing consumer preferences to maximize sales. It’s time to redefine the nature of forecasting.

How are markets for smartphones, wearables and smart home products developing? GfK shares sales insights based on its global point of sales tracking panel.

GfK has conducted an analysis of purchasing power, i.e. the average regional net income, in Germany, Austria and Switzerland. One finding of the new study is that none of the federal states or cantons encompassing the countries’ capital top the national rankings: The purchasing power hotspots are elsewhere.

How are markets for smartphones, wearables and smart home products developing? At the recent Mobile World Congress in Barcelona GfK shared sales insights based on its global point of sales tracking panel.

Even though compared to other world regions Europeans are only average omnichannel shoppers, 37% state to have shopped online and offline when buying consumer durables.