The Think Tank for electrical Retail and Industry
Black Friday 2018
Tech durables turnover more than doubles compared to average week.
Microbrands – The end game in consumer goods?
In many consumer goods sectors, microbrands become a severe threat to established multinationals.
2019 TCG summit program
Black Friday 2018 Shopping Report
The report delivers detailed insights into consumer sentiment and intentions, exploring how consumers plan to shop, what they intend to buy, how much they anticipate spending, and whether they’ll be heading in-store or online to make their purchases.
Today’s consumers won’t wait for supply to catch up with demand. Retailers and manufacturers need to anticipate and respond to changing consumer preferences to maximize sales. It’s time to redefine the nature of forecasting.
Insights into the Digital World
How are markets for smartphones, wearables and smart home products developing? GfK shares sales insights based on its global point of sales tracking panel.
Study on 2018 purchasing power in D-A-CH region
GfK has conducted an analysis of purchasing power, i.e. the average regional net income, in Germany, Austria and Switzerland. One finding of the new study is that none of the federal states or cantons encompassing the countries’ capital top the national rankings: The purchasing power hotspots are elsewhere.
GfK’s latest insights into the digital world
How are markets for smartphones, wearables and smart home products developing? At the recent Mobile World Congress in Barcelona GfK shared sales insights based on its global point of sales tracking panel.
TCG Smart Report 2018
Shopping for technical consumer goods in Europe: Omnichannel is king
Even though compared to other world regions Europeans are only average omnichannel shoppers, 37% state to have shopped online and offline when buying consumer durables.