The Think Tank for electrical Retail and Industry

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GfK_InsightsIntoDigitalWorld_2018

Insights into the Digital World

How are markets for smartphones, wearables and smart home products developing? GfK shares sales insights based on its global point of sales tracking panel.

TCG Summit 2018

2018 TCG summit program

Wandert die Verkaufsfläche vom POS ins Netz?

Study on 2018 purchasing power in D-A-CH region

GfK has conducted an analysis of purchasing power, i.e. the average regional net income, in Germany, Austria and Switzerland. One finding of the new study is that none of the federal states or cantons encompassing the countries’ capital top the national rankings: The purchasing power hotspots are elsewhere.

GfK_InsightsIntoDigitalWorld

GfK’s latest insights into the digital world

How are markets for smartphones, wearables and smart home products developing? At the recent Mobile World Congress in Barcelona GfK shared sales insights based on its global point of sales tracking panel.

TCG Smart Report2018-4 copy

TCG Smart Report 2018

[Subtitle of presentation]

Shopping for technical consumer goods in Europe: Omnichannel is king

Even though compared to other world regions Europeans are only average omnichannel shoppers, 37% state to have shopped online and offline when buying consumer durables.

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