Bülent Gürcan, CEO, Teknosa

We asked Bulent Gurcan, CEO, TeknoSA, how the entry into the digital world is changing his business model:

“The rise of digitalisation has led to remarkable transformation of the retail industry. Consumers today expect a seamless, connected experience across multiple channels including web, mobile, social, and in-store as part of the shopping journey. According to a survey by SimonKucher, consumers’ mobility between sales channels during shopping reach as high as 65%. The changing needs of consumers have also impact on business models. Retailers need to gather and analyse data through a variety of channels and platforms to understand the needs, preferences, and attitudes of diverse consumers, as well as personalised offers on a one-on-one basis.

Our priority is to enrich customers’ shopping experience at Teknosa. To this end, we launched the “Connected Store” project, first for the Turkish retail industry,
in late 2015. We have connected all our stores, tens of thousands of products and our entire sales team through tablets. Our store staff can now easily access all product information, inventory data and training programs. They can also process payments through their tablets.

As a first in the sector, Teknosa gives mobile communication services – MVNO with its own brand Teknosacell. We are offering our 24-month payment plans for any technology products of their choice. Hence, our customers can now purchase their mobile devices and mobile lines at a single point, on a single invoice.

We made another first move in our sector by launching smart products with private label “Preo”. Teknosa offers advance technology with affordable prices to customers and now is continuing to expand Preo range with new products and accessories.”