MediaMarktSaturn creates ideal shopping experience and sustainable lifestyle

By Dr. Karsten Wildberger, Chief Executive Officer, MediaMarktSaturn Dr. Karsten Wildberger on moving beyond consumerism and creating experiences in electronics retail. How are consumer values changing and what does this mean for retailers’ business models? Today for our customers, it’s no longer just about the lowest price. It’s about the best price-performance ratio. It’s about […]