TCG Awards 2021

Rewarding the most innovative brands and retailer in TCG

TCG Awards Finalists

Category Specialist

BSH
De’Longhi
Fitbit
Lenovo
Microsoft

Technology Innovation

De’Longhi
Groupe SEB
Jura
Samsung
Sony

Sustainability

BSH
Electrolux
Groupe SEB
Miele
Samsung

Leadership

Ragip Balcioglu, Arcelik
Darren Grasby, AMD
Gilles Morel, Whirlpool
Ami Silverman, Microsoft
Kostas Vouzas, TPVision

Brand of the Year

Groupe SEB
Lenovo
LG
Microsoft
Samsung

Retailer of the Year

AO
Coolblue
Elkjop Nordic
Euronics
Fnac Darty

TCG Awards Winners 2020

harman
dyson
eletrox
carsten
dyson_2

Retailer Award Finalists 2020

mr

The TCG Industry Awards are the most prestigious awards in our industry today – the  “Oscars”, so to speak.

The awards recognize the most innovative TCG brands* operating in EMEA. Not only do the awards inspire brands to demonstrate that they are the “best of the best”, but they also inspire the industry as a whole by creating powerful storytelling  value.

We are looking for the Brand of the Year; the most impressive Category Specialist; the most exciting Technology Innovation; the brand that makes powerful efforts in Sustainability; and the most outstanding Individual from the industry.

Since 2020, the TCG Awards also features a Retailer Award.

Winners will be selected by a Grand Jury. For the Industry Awards, the Grand Jury will be comprised of top management from leading EMEA tech retailers and a top representative from GfK. The Retailer Award will be judged by top representatives from amongst our current TCG summit strategic partners.

*By “brands” we refer to manufacturers/suppliers

tcg-summit-2019

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

TCG Awards 2019 Winners

Integrated Marketing Award

LG

Technology Innovation Award

Huawei

Disruptor Award

Google

Leadership Award

Dr. Reinhard Zinkann (Miele)

Brand of The Year Award

Huawei

Integrated Marketing Award
Technology Award
Disruptor Award
Leadership Award
Brand of The Year Award

The Awards

From the six awards mentioned above, you may submit an application for the following categories:

Industry Awards

Category Specialist

Technology Innovation

Sustainability

Retailer Award

Retailer Relevance

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

Last year’s Winners

Technology Innovation

Leadership

Brand of the Year

Disruptor

Integrated Marketing

Summit Images

The Grand Jury – Awards Industry

Frank Bussalb

Remko Rijnders

General MD Benelux,

MediaMarktSaturn

Hans Carpels

President,

Euronics International

Marta Gnjatovic

Marta Gnjatovic

Head of Category Teams,

Coolblue

Enrique Martinez

CEO,

Fnac Darty

Erik Sonsterud

Erik Sonsterud

CEO,

Elkjop Nordic

Karl Trautmann

Member of the

Management Board,

ElectronicPartner

Oleg Muraviev

Commercial Director,

M.Video/Eldorado Group

michael-mclaughlin

Michael McLaughlin

VP Retail,

GfK

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

Summit Images

The Grand Jury – Award Retailer

Anna Ohlsson-Leijon

Anna Ohlsson-Leijon

CEO Business Area Europe,

Electrolux

Cyril Buxtorf

Cyril Buxtorf

EVP EMEA,

Groupe SEB

Carsten Olesen

Carsten Olesen

President Consumer Audio,

HARMAN International

Stuart Blanch

Stuart Blanch

EMEA Consumer Sales Director,

Intel

Ragip Balcioglu

Ragip Balcioglu

Chief Commercial Officer,
Arcelik

Thierry Gadou

Thierry Gadou

President and CEO,

SES-imagotag

michael-mclaughlin

Michael McLaughlin

VP Retail,

GfK

Markus Hepp

Markus Hepp

Senior Partner & MD,

BCG

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

February 15, 2021
Application process opened
May 14, 2021
Application process closes
June 23, 2021
Start shortlist announcement
October 6, 2021
Announcement winners

For enquiries:

×

Application for:

Choose and apply for nominations (you can apply to one, two or all three awards)

Category Specialist Award

During the past year dominated by the pandemic, have you, as a Category Specialist*, impressed your retail partners through outstanding cooperation or performance? How would you describe this extraordinary achievement?

This could be share increase within the respective category, margin achievement, on time delivery and in full despite the challenges of the pandemic, professional collaborative forecasting, jointly aligned activities across all sales channels (online/in-store/social media), product innovation, or sales growth, etc.

*We define Category Specialists as brands which are typically active only in one specific category (i.e. not across multiple categories) or even only in a subcategory. Appliances (MDA, SDA) or CE (TV, Audio, Photo) are considered as one category. Category Specialists can often be trendsetters.


Technology Innovation Award

Over the past year, which of your brand’s innovations enabled your retail partner to demonstrate a new technology to shoppers in a way that really excited them?

This could be any innovation: a feature, a product, new product design or the creation of a whole new category. It could also be the reinvention or shifting of a whole category, e.g. creating higher value for the whole category.


Sustainability Award

The TCG retail industry is increasingly conscious of its environmental responsibilities. It is clear that consumer and legislative pressures are also building and are encouraging or even forcing businesses and manufacturers to take dramatic steps to improve sustainability. This category focuses on cutting-edge innovations and strategic solutions that are starting to deliver positive and significant environmental improvements and/or social benefits.

Over the past two years, has your company started or implemented a game-changing innovation or initiative? Can you demonstrate leading environmental improvements in areas such as emissions, consumption of natural resources, waste and recycling or people benefits along the value chain?


Retailer Award

In a year dominated by the pandemic, shutdowns and strong consumer behaviour shifts, can you as a retailer* demonstrate real use cases of innovation? In which ways did you successfully adapt your business model?

Examples:

  • Shift to a mobile-first strategy. Store network became extended arm to online (‘One Retail’)
  • Real-time video call feature with a sales associate who is physically in a store
  • Possibility of in-store appointment (app-based)
  • Drive-In (contactless curbside pickup of online orders)
  • Fast product delivery (stores partly used as DCs)
  • Punctual delivery to customers (precise delivery window)
  • Switch to paperless documentation (warranties, invoices, contracts etc.)
  • Any other meaningful innovation along the customer journey or value chain

*Tech retailer: click & brick retailer, pure player or pure player physical stores for both brand and service purposes


To assist with your application, here are some hints and tips:

  1. Your application is completely free of charge
  2. For each industry award category, please fill in a separate application template
  3. Be as precise and comprehensive in your description as possible
  4. The more compelling your description, the more likely it is that you will capture the attention of the Grand Jury
  5. Evidence of commercial success – ensure that your application is supported by tangible and accurate figures
  6. You may support your application with visual material such as videos, powerpoints, statistics, analysis or screenshots
  7. The more complete your application, the higher the chance you will be selected for the shortlist by the Grand Jury
  8. The 4th and 5th of the TCG industry awards – the “Leadership” Award and the “Brand of the Year” Award – will be chosen directly by the Grand Jury.
  9. Should you have any questions during the application process or encounter any issues, please contact our project manager Anton at anton@retail-plus.org, +41 43 50 83 356

About the International TCG Summit

The TCG summit is the leading international retail congress for technical consumer goods. It brings together the most prestigious national and international market leaders of today’s electrical retail industry. For two days each year, the TCG summit provides an unparalleled high-level strategic forum for retail leaders to meet and share insight, form powerful connections and shape the future of electrical retail.

Go to: https://tcgsummit.com

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