Apply For Nominations

TCG Awards

Rewarding the most innovative brands and retailer in TCG

TCG Awards Winners

harman
dyson
eletrox
carsten
dyson_2

Retailer Award Finalists 2020

mr

The TCG Awards are the most prestigious awards in our industry – the “Oscars” of Technical Consumer Goods (TCG). The awards recognize the most innovative TCG brands* operating in EMEA. Not only do the awards inspire brands to demonstrate that they are the “best of the best”, but they also inspire the industry as a whole by creating powerful storytelling value. Winners are selected by the “Grand Jury”, comprised of top management from leading EMEA tech retailers and a top representative of GfK. We are looking for the Brand of the Year; the most impressive Category Specialist; the most exciting Technology Innovation; the brand that makes powerful efforts in Sustainability; and the most outstanding Individual from the industry.

New: For 2020, we introduced the first award dedicated to an electrical retailer in EMEA – the Retailer Relevance Award. For this award, the “Grand Jury” consists of top representatives from our current strategic partners of the TCG Summit.

These six awards offer you the chance to be recognized for your successes and achievements in the global TCG industry.

*The term “brands” means manufacturers/industry partners

Apply For Nominations

Applications are free of charge

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

TCG Awards 2019 Winners

Integrated Marketing Award

LG

Technology Innovation Award

Huawei

Disruptor Award

Google

Leadership Award

Dr. Reinhard Zinkann (Miele)

Brand of The Year Award

Huawei

Integrated Marketing Award
Technology Award
Disruptor Award
Leadership Award
Brand of The Year Award

The Awards

From the six awards mentioned above, you may submit an application for the following categories:

Industry Awards

Category Specialist

Technology Innovation

Sustainability

Retailer Award

Retailer Relevance

Apply For Nominations

Applications are free of charge

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

Last year’s Winners

Technology Innovation

Leadership

Brand of the Year

Disruptor

Integrated Marketing

Summit Images

The Grand Jury – Awards Industry

Frank Bussalb

Frank Bussalb

VP Procurement,

MediaMarktSaturn Retail Group

Hans Carpels

President,

Euronics International

Enrique Martinez

CEO,

Fnac Darty

Erik Sonsterud

Erik Sonsterud

CEO,

Elkjop Nordic

Karl Trautmann

Member of the

Management Board,

ElectronicPartner

Enrique Fernandez

CEO,

M.Video/Eldorado

Michael Haas

Michael Haas

Head of Retail,

GfK

Apply For Nominations

Applications are free of charge

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

Summit Images

The Grand Jury – Award Retailer

Anna Ohlsson-Leijon

Anna Ohlsson-Leijon

CEO Business Area Europe,

Electrolux

Cyril Buxtorf

Cyril Buxtorf

EVP EMEA,

Groupe SEB

Carsten Olesen

Carsten Olesen

President Consumer Audio,

HARMAN International

Alessandro Stanzani

Alessandro Stanzani

EVP Consumer Imaging Group,

Canon Europe

Stuart Blanch

Stuart Blanch

EMEA Consumer Sales Director,

Intel

Thierry Gadou

Thierry Gadou

President and CEO,

SES-imagotag

Michael Haas

Michael Haas

Head of Retail,

GfK

Markus Hepp

Markus Hepp

Partner & MD,

BCG

Apply For Nominations

Applications are free of charge

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

February 15, 2021
Application process opens
April 30, 2021
Application process closes
June 14, 2021
Shortlist announced
October 7, 2021
Winners announced

For enquiries:

×

Application for:

Choose and apply for nominations (you can apply to one, two or all three awards)

Category Specialist Award

Over the past year, have you as Category Specialist* impressed your retail partners because of your outstanding collaboration or performance with them? Please submit a detailed description and evidence of your outstanding achievement.

This could include a share increase within their respective category, margin achievement, jointly aligned activities across all sales channels (online/in-store/social media), product innovation, sales growth), etc.

*We define Category Specialists as brands which are typically active only in one specific category (i.e. not across multiple categories) or even only in a subcategory. Category Specialists can often be trendsetters.


Technology Innovation Award

Which of your brand’s innovations over the past year have enabled your retail client to demonstrate a new technology to the shopper in the best way, thereby exciting the customer?

This could be any type of innovation: a new feature, a product design, a new product, or the creation of a whole new category. It could also be the reinvention or shifting of a category (for example creating higher value for the whole category).


Sustainability Award

The TCG retail industry is increasingly aware of its environmental responsibilities. It is clear that consumer and legislative pressure is also building and could force businesses and manufacturers to take dramatic steps to improve sustainability. For 2020, we are launching this new category to focus on the genuine innovations and strategic solutions being developed by industry partners that are starting to deliver positive and significant environmental and/or social gains and improvements.

Over the past two years, has your company started or implemented a game-changing innovation or initiative, be it strategic or technologically-led, that you can demonstrate has led to environmental improvements? For example, having impact on emissions, consumption of natural resources, waste and recycling or people benefits either within your business, your product sourcing and manufacturing and/or your customers?


Retailer Relevance Award

In a world where major new trends are reshaping TCG retail once again*, can you, as a retailer, show us real use cases how you innovate/have innovated towards these new forces in order to remain relevant in such a world:

Examples:

  • New store formats:

    • The return to smaller, more specialized, more local to customers
    • Creation of true experience stores
  • Frictionless POS
  • Services: Tech advice / technical expertise, Installation services, In-home services (e.g. home connectivity healthcheck > SmartHome),
  • Subscription models
  • Value added content
  • Others

For online retailers:

  • Opening of physical stores
  • Any other disruptive, meaningful innovation along the customer journey or value chain

*E.g.: Rise/dominance of global mega-onliners: Amazon, Alibaba; V-Commerce (voice); F-commerce (Facebook/social)


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To assist with your application, here are some hints and tips:

  1. Your application is completely free of charge
  2. For each industry award category, please fill in a separate application template
  3. Be as precise and comprehensive in your description as possible
  4. The more compelling your description, the more likely it is that you will capture the attention of the Grand Jury
  5. Evidence of commercial success – ensure that your application is supported by tangible and accurate figures
  6. You may support your application with visual material such as videos, powerpoints, statistics, analysis or screenshots
  7. The more complete your application, the higher the chance you will be selected for the shortlist by the Grand Jury
  8. The 4th and 5th of the TCG industry awards – the “Leadership” Award and the “Brand of the Year” Award – will be chosen directly by the Grand Jury.
  9. Should you have any questions during the application process or encounter any issues, please contact our project manager Anton at anton@retail-plus.org, +41 43 50 83 356

About the International TCG Summit

The TCG summit is the leading international retail congress for technical consumer goods. It brings together the most prestigious national and international market leaders of today’s electrical retail industry. For two days each year, the TCG summit provides an unparalleled high-level strategic forum for retail leaders to meet and share insight, form powerful connections and shape the future of electrical retail.

Go to: https://tcgsummit.com

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