TCG Awards

Rewarding the most innovative brands in TCG

The TCG Awards are the most prestigious awards in our industry today – the “Oscars” of Technical Consumer Goods (TCG). The awards recognize the most innovative TCG brands* operating in EMEA. Not only will the awards inspire brands to demonstrate that they are the “best of the best”, but they will also inspire the industry as a whole by creating powerful storytelling value. Winners are selected by the “Grand Jury”, comprised of top management from leading EMEA tech retailers and a top representative of GfK. We are looking for the Brand of the Year, the best Integrated Marketing Campaign, the most exciting Technology Innovation, the most powerful Disruptor and the most outstanding Individual from the industry. These five awards offer you the chance to be recognized for your successes and achievements in the global TCG industry.

*With the term “brands” it is meant manufacturers/suppliers

TCG Awards 2019 Winners

Integrated Marketing Award


Technology Innovation Award


Disruptor Award


Leadership Award

Dr. Reinhard Zinkann (Miele)

Brand of The Year Award


Integrated Marketing Award
Technology Award
Disruptor Award
Leadership Award
Brand of The Year Award

The Awards

From the five awards mentioned above, you may submit an application for the following three categories:

Integrated Marketing Award

Technology Innovation Award


Applications are free of charge

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

Last year’s Winners

Technology Innovation


Brand of the Year


Integrated Marketing

Summit Images

The Grand Jury

Klaus Peter Voigt


European Retail Alliance

Hans Carpels


Euronics International

Enrique Martinez


Fnac Darty


Jaan Ivar Semlitsch


Elkjop Nordic

Karl Trautmann

Member of the

Management Board,


Enrique Fernandez

Group CEO,


Alejandro Mondragon

Global Lead Retail,


Applications are free of charge

The “Brand of the Year Award” and the “Leadership Award” will be chosen directly by the Grand Jury.

November 1, 2018
Application process opens
January 25, 2019
Application process closes
February 20, 2019
Shortlist announced
April 3, 2019
Winners announced

For enquiries:

To assist with your application, here are some hints and tips – take a closer look below:

  1. Your application is completely free of charge
  2. You can apply to one, two or all three awards
  3. For each award category, please fill in a separate application template
  4. Be as precise and comprehensive in your description as possible
  5. The more compelling your description, the more likely it is that you will capture the attention of the Grand Jury
  6. Evidence of commercial success – Ensure that your application is supported by tangible and accurate figures
  7. You may support your application with visual material such as videos, powerpoints, statistics, analysis or screenshots
  8. The more complete your application, the higher the chance you will be selected for the shortlist by the Grand Jury
  9. The 4th and 5th award, the “Leadership” Award and the “Brand of the Year” Award – will be chosen directly by the Grand Jury.
  10. Should you have any questions during the application process or encounter any issue, please contact our project manager Anton at, +41 43 50 83 356

About the International TCG Summit

The TCG summit is the leading international retail congress for technical consumer goods. It brings together the most prestigious national and international market leaders of today’s electrical retail industry. For two days each year, the TCG summit provides an unparalleled high-level strategic forum for retail leaders to meet and share insight, form powerful connections and shape the future of electrical retail.

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