Austrian investment company bought Pure

Austrian investment company AVenture has bought the British digital radio manufacturer Pure.

According to an article on The Telegraph website, the company was bought for a sum of £2.6 million. A spokesperson from Pure said they were unable to confirm the figure until the sale is completed.

Pure said that the deal would enable it to solidify its position as the ‘world’s leader’ in digital radio.

The sale was originally announced in February 2016 by then owner Imagination Technologies. It is due to be completed on September 30.

This is AVenture’s first investment into a consumer electronics brand and into the UK. Pure’s 65 members of staff will remain in place to enable a seamless transition.