March 31 – April 2, 2020, Budapest
Save €400

March 31 – April 2, 2020, Budapest
Save €400

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Summit Starts In:

The International Think Tank and Leading Network Platform For Electrical Retail

It is the only time during the year when Presidents, CEOs, Managing Directors, Board Members, Heads of Procurement, Sales Directors, Key Account Directors, Marketing Directors, Chief Digital Officers, Head of ecommerce & omnichannel, Chief Customer Officers, Head of Retail Operations, Heads of In-Store-Experience and other senior executives in the electrical retail sector, both national and international, will meet outside the usual exhibition dates. Be part of the internationally most exclusive networking circle within the TCG sector. Make invaluable connections and seize new business opportunities.
TCG Smart Report 2019

TCG Awards 2019 Winners

Integrated Marketing Award


Technology Innovation Award


Disruptor Award


Leadership Award

Dr. Reinhard Zinkann (Miele)

Brand of The Year Award


Integrated Marketing Award
Technology Award
Disruptor Award
Leadership Award
Brand of The Year Award
Microbrands – the end game in consumer goods?
TCG Summit 2019 program
TCG Summit 2019 program
Retail intelligence
Summit Images

Speakers / Panelists 2019

Jean-Baptiste Thomas

Director Hardline,

Amazon UK

Hans Carpels

Euronics International


Antreas Athanassopoulos

Chief Customer Officer &
CEO Financial Services,
Dixons Carphone

Thomas Metivier

Director of Strategy

Marketplace and International,


Alpay Guener

COO Europe,

AO World plc.


Jaan Ivar Semlitsch


Elkjop Nordic & Dixons Carphone Intl.

Steve Lewis

Managing Director,

Frank Bussalb

VP Procurement,


Retail Group


Daniel Ramsay

Senior Account Executive

Speciality Retail,



Regis Schultz



Your key Takeaways at the International TCG Retail Summit:

Visionary Leadership
Be inspired by high quality presentations that are full of insights and information, presented by experts in direct presentations or panel discussions.
Added Value
Disruption is the new normal. Find answers relevant to you and the challenges you face in the electrical retail at the International TCG Retail Summit in Berlin.
Make Invaluable Connections
Be part of the most exclusive networking circle in Europe´s electrical retailing with hundreds of decision makers.
Be inspired by newest technological tools and retail services and meet the most creative entrepreneurs who will share new ideas impacting the TCG retail and associated industry.

Structure of the Summit 2020

March 31:
Pre-Summit Welcome Reception
April 1:
Registration and Networking Session opens
Begin Conference
End of Conference Day 1
Dinner reception
Exclusive networking dinner
April 2:
Begin Conference Day 2
End of Conference Day 2

Innovation Zone


Internet and the growing reach of smartphones are [...]



Venue: Budapest, March 31 – April 2, 2020

Hotel New York Palace

Erzsébet krt. 9

1073 Budapest


Hotel New York Palace
Be there when the “Who’s Who” of TCG Retailing will meet in 2018!
Tickets are now available.


Choose and apply for nominations*

Integrated Marketing Award

In 2018, have you delivered a successful, international and truly integrated integrated campaign (e.g. a new product launch or a seasonal campaign) that created value and demand?

The judgment will be based on the following three dimensions:

1. Has the campaign connected your brand activity with the activation in retail with the retailer (e.g. the point of sale was seamlessly integrated with your TV advert)?

2. Was your campaign integrated across the marketing channels between you and the retailer (e.g. your company's website and the retailer's website were aligned, there was an amazing social media campaign etc. Thus, the integration functioned across different marketing channels and, importantly, you delivered correct and professional digital content to the retailer).

3. Did your marketing campaign drive the whole category? Thus, not only was your product impressive but it also stimulated the entire category.

Technology Innovation Award

In 2018, which of your brand's innovations enabled your retail client to excite customers and demonstrate a new technology to them in the best way?

This could be any type of innovation: a new feature, a product design, a new product, or the creation of a whole new categroy. It could also be the reinvention or shifting of a category (for example creating higher value for the whole category).

Disruptor Award

In 2018, have you, as a brand, done something truly different?

This award is for disruptors who created positive value and opportunities. This could be a product, a service, or an application. The size of your company does not matter: the winner could be a global brand or a startup company.

You may also send 10 MB+ files via WeTransfer to

Drag & Drop Files Here

To assist with your application, here are some hints and tips – take a closer look below:

  1. Your application is completely free of charge
  2. You can apply to one, two or all three awards
  3. For each award category, please fill in a separate application template
  4. Be as precise and comprehensive in your description as possible
  5. The more compelling your description, the more likely it is that you will capture the attention of the Grand Jury
  6. Evidence of commercial success – Ensure that your application is supported by tangible and accurate figures
  7. You may support your application with visual material such as videos, powerpoints, statistics, analysis or screenshots
  8. The more complete your application, the higher the chance you will be selected for the shortlist by the Grand Jury
  9. The 4th and 5th award, the “Leadership” Award and the “Brand of the Year” Award – will be chosen directly by the Grand Jury.
  10. Should you have any questions during the application process or encounter any issue, please contact our project manager Anton at, +41 43 50 83 356