“TCG Retail 2020: The New Reality”

TCG Retail Summit
October 5 – 7

Join the TCG Summit Leaders Talk – the leading international online event series for senior executives from CE retail. The next series starts on March 11.



Enrique Martinez

Erik Soensterud






Category Specialist Award
Technology Innovation Awards
Sustainability Award
Leadership Award
Brand of the Year Awards

Retailer of the Year Award



Join the final session of the online TCG Summit Leaders Talk. A top-class industry panel will discuss a hot topic. In addition,
the winners 2020 of the prestigious TCG Awards will be announced.
Selling in a new world – How click & mortar retailers can retain their customers

Sergio Leme

Sergio Leme

President &amp

Chief Operating Officer,

Via Varejo


John Kalvin

VP & GM Global

Consumer Sales,


Lucas Perraudin

Lucas Perraudin

Head of AR/VR EMEA,



Matthias Ginthum

Chief Markets Officer,


Jessica Distler

Intro by: Jessica Distler

Partner & MD,

Boston Consulting Group

November 19, 15:40 CET


The TCG Summit will now take place from April 20-22, 2021 at New York Palace Hotel, Budapest, rescheduled from the original date of March 31 – April 2, 2020. This decision follows guidance in light of the Coronavirus COVID-19 outbreak. The safety of our customers is our first priority. We look forward to bringing our event to Budapest in April, with the full support of our delegates, strategic partners and speakers. In case it will not possible to hold the summit in April 2021, we have arranged back-up dates from October 5-7, 2021
#TCG2020 starts in
TCG Summit Leaders Talk starts in:
The next TCG Summit Leaders Talk and TCG Award Ceremony starts on November 19, 15:40 CET

October 21, 16:00 CET

Topic: “TBC”


Anne-Laure Feldkircher

Group Strategy and M&A Director, Fnac Darty

Karl Trautmann

Karl Trautmann

Member of the Management Board, ElectronicPartner

Anna Ohlsson-Leijon

Anna Ohlsson-Leijon

CEO Business Area Europe, EVP, Electrolux

Thierry Gadou

Thierry Gadou

President and CEO, SES-imagotag

The International Think Tank and Leading Network Platform For Electrical Retail

It is the only time during the year when Presidents, CEOs, Managing Directors, Board Members, Heads of Procurement, Sales Directors, Key Account Directors, Marketing Directors, Chief Digital Officers, Head of ecommerce & omnichannel, Chief Customer Officers, Head of Retail Operations, Heads of In-Store-Experience and other senior executives in the electrical retail sector, both national and international, will meet outside the usual exhibition dates. Be part of the internationally most exclusive networking circle within the TCG sector. Make invaluable connections and seize new business opportunities.
TCG Smart Report 2019

TCG Awards 2019 Winners

Integrated Marketing Award


Technology Innovation Award


Disruptor Award


Leadership Award

Dr. Reinhard Zinkann (Miele)

Brand of The Year Award


Integrated Marketing Award
Technology Award
Disruptor Award
Leadership Award
Brand of The Year Award
Microbrands – the end game in consumer goods?
GfK coronavirus crisis report
Selling in a new world
TCG Summit Leaders Talk highlights

Industry Awards Finalists

Retailer Award Finalists

Summit Images

Speakers / Panelists 2021

Karl Wehner

Managing Director DACH/CEE,
Alibaba Group

Gregor Ulitzka

Director Supply
Chain Programs,
Amazon EU

Lucas Perraudin

Head of AR/VR EMEA,


Jon Stine

Executive Director,
Open Voice Network


Remko Rijnders

General MD Benelux,

Hans Carpels

Euronics International


Enrique Martinez

Fnac Darty

Andrea Scozzoli

Chief Corporate Development,
Unieuro, & President, Aires

Erik Sonsterud

Elkjop Nordic


Karl Trautmann

Member of the
Management Board,

Your key Takeaways at the International TCG Retail Summit:

Visionary Leadership
Be inspired by high quality presentations that are full of insights and information, presented by experts in direct presentations or panel discussions.
Added Value
Disruption is the new normal. Find answers relevant to you and the challenges you face in the electrical retail at the International TCG Retail Summit.
Make Invaluable Connections
Be part of the most exclusive networking circle in international electrical retailing with hundreds of decision makers.
Be inspired by newest technological tools and retail services and meet the most creative entrepreneurs who will share new ideas impacting the TCG retail and associated industry.

Structure of the Summit 2020

August 25:
Pre-Summit Welcome Reception
August 26:
Registration and Networking Session opens
Begin Conference
End of Conference Day 1
Dinner reception
Exclusive networking dinner
August 27:
Begin Conference Day 2
End of Conference Day 2

Innovation Zone


Internet and the growing reach of smartphones are [...]



Budapest, August 25 – 27, 2020

Hotel New York Palace

Erzsébet krt. 9

1073 Budapest


Hotel New York Palace
Be there when the “Who’s Who” of TCG Retailing will meet in 2018!
Tickets are now available.


Application for:

Choose and apply for nominations (you can apply to one, two or all three awards)

Category Specialist Award

Over the past year, have you as Category Specialist* impressed your retail partners because of your outstanding collaboration or performance with them? Please submit a detailed description and evidence of your outstanding achievement.

This could include a share increase within their respective category, margin achievement, jointly aligned activities across all sales channels (online/in-store/social media), product innovation, sales growth), etc.

*We define Category Specialists as brands which are typically active only in one specific category (i.e. not across multiple categories) or even only in a subcategory. Category Specialists can often be trendsetters.

Technology Innovation Award

Which of your brand’s innovations over the past year have enabled your retail client to demonstrate a new technology to the shopper in the best way, thereby exciting the customer?

This could be any type of innovation: a new feature, a product design, a new product, or the creation of a whole new category. It could also be the reinvention or shifting of a category (for example creating higher value for the whole category).

Sustainability Award

The TCG retail industry is increasingly aware of its environmental responsibilities. It is clear that consumer and legislative pressure is also building and could force businesses and manufacturers to take dramatic steps to improve sustainability. For 2020, we are launching this new category to focus on the genuine innovations and strategic solutions being developed by industry partners that are starting to deliver positive and significant environmental and/or social gains and improvements.

Over the past two years, has your company started or implemented a game-changing innovation or initiative, be it strategic or technologically-led, that you can demonstrate has led to environmental improvements? For example, having impact on emissions, consumption of natural resources, waste and recycling or people benefits either within your business, your product sourcing and manufacturing and/or your customers?

Retailer Relevance Award

In a world where major new trends are reshaping TCG retail once again*, can you, as a retailer, show us real use cases how you innovate/have innovated towards these new forces in order to remain relevant in such a world:


  • New store formats:

    • The return to smaller, more specialized, more local to customers
    • Creation of true experience stores
  • Frictionless POS
  • Services: Tech advice / technical expertise, Installation services, In-home services (e.g. home connectivity healthcheck > SmartHome),
  • Subscription models
  • Value added content
  • Others

For online retailers:

  • Opening of physical stores
  • Any other disruptive, meaningful innovation along the customer journey or value chain

*E.g.: Rise/dominance of global mega-onliners: Amazon, Alibaba; V-Commerce (voice); F-commerce (Facebook/social)

Drag & Drop Files Here

To assist with your application, here are some hints and tips – take a closer look below:

  1. Your application is completely free of charge
  2. You can apply to one, two or all three awards
  3. For each award category, please fill in a separate application template
  4. Be as precise and comprehensive in your description as possible
  5. The more compelling your description, the more likely it is that you will capture the attention of the Grand Jury
  6. Evidence of commercial success – Ensure that your application is supported by tangible and accurate figures
  7. You may support your application with visual material such as videos, powerpoints, statistics, analysis or screenshots
  8. The more complete your application, the higher the chance you will be selected for the shortlist by the Grand Jury
  9. The 4th and 5th award, the “Leadership” Award and the “Brand of the Year” Award – will be chosen directly by the Grand Jury.
  10. Should you have any questions during the application process or encounter any issue, please contact our project manager Anton at anton@retail-plus.org, +41 43 50 83 356